LINEAR TV NETWORKS VS DIGITAL PROVIDERS: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND INNOVATION

Linear broadcasts have long been recognized as traditional television formats, relying on regularly timed shows via satellite. In contrast, on-demand streaming operate on viewer-driven consumption, with Netflix, major competitors, and niche players serving as dominant forces. As digital engagement shift, rivalry between broadcast stations and strea